The Business Beat

Where local business meets smart marketing • December 2025

Hello from Jessie 👋

Hi — I’m Jessie. Welcome to this month’s edition of The Business Beat. As we head into the holiday season, it’s the perfect time to strengthen your online presence and connect with customers when they’re actively searching.

Below you’ll find one focused marketing tune-up, local events, industry insight, and a spotlight on a local business. Let’s help your business grow, one small action at a time.

Local Business Highlights & Events

One focused marketing strategy to try this month — with clear steps and expected outcomes.

Refresh Your Google Business Profile

Why it matters: Updated profiles get more visibility during the holidays and help customers find accurate hours, photos, and offers.

Action steps:

Add holiday hours and a festive post to your profile
Upload new seasonal photos (storefront, staff, or products)
Respond to recent reviews and thank your customers
Feature a holiday offer or gift card in your profile
Double-check your contact info for accuracy

Expected outcome: Higher visibility in local searches and more calls, website visits, or store visits from holiday shoppers.

Local Business Events & Opportunities

Upcoming workshops, meetups, and chances to network.

Sun Prairie Winter Market

Dec 14, 2025 • 9:00 am–1:00 pm
Downtown Sun Prairie
Shop local produce, crafts, and holiday gifts from area vendors.

Portage Holiday Parade

Dec 17, 2025 • 6:00 pm
Downtown Portage
Celebrate the season with festive floats, music, and community spirit.

📈 Industry Insights

A quick stat and what it means for your business.

72% of consumers who search locally visit a store within 5 miles.

What it means: Optimizing your Google Business Profile and website for local intent brings more foot traffic and calls, especially during the holidays.

How to adapt:

Add your town and county to key website pages
Keep your business listings current
Ask for customer reviews right after service

WPPO, a leader in outdoor pizza ovens, is celebrating the season with a 40% Off Sale on select models. If you’ve been eyeing a backyard upgrade, now’s the time! WPPO’s ovens are known for quality, easy setup, and authentic wood-fired flavor—perfect for family gatherings and holiday parties.

Why shop now?

40% off select outdoor pizza ovens
Fast local delivery and expert support
Great gift idea for foodies and home chefs

Check out the full selection and claim your discount: WPPO Sale

(Sale runs through December 31, while supplies last.)

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