Local SEO Services That Increase Customer Calls
25+ Years of Proven Results
Wisconsin-Based Company (Sun Prairie)
No Long-Term Contracts Required
Get Your Free Local SEO Analysis
Complete Local SEO Solutions for Wisconsin Businesses
Every business has different goals, competition, and service areas. That’s why we offer three SEO plans that scale with you so you can start with the essentials and build into a stronger local presence over time.
Foundational SEO
A strong starting point for contractors and service businesses that need to get the basics right and start building consistent visibility.
- Google Business Profile optimization (services, categories, photos, posting plan)
- Keyword research + tracking focused on high-intent searches
- On-page SEO improvements for core pages (homepage + key service pages)
- Technical SEO baseline (indexing, site health, priority fixes)
- Monthly reporting + clear next steps
Growth SEO
For businesses ready to compete more aggressively in their local market and expand visibility across more services and locations.
Includes everything in Foundational, plus:
- Expanded on-page optimization across additional service and location pages
- Content support targeting searches that bring in calls (not just traffic)
- Local citation strategy + cleanup
- Internal linking improvements to build authority around your core services
- More frequent performance reviews and adjustments
Premium SEO
Built for competitive markets and businesses that want consistent momentum with deeper technical work, stronger content support, and conversion-focused improvements.
Includes everything in Growth, plus:
- Ongoing technical SEO improvements (structure, crawlability, performance)
- Conversion-focused recommendations (CTAs, trust signals, forms, calls)
- Advanced optimization cadence based on lead quality and ROI
- Deeper reporting and prioritization tied to what’s driving revenue
- Support for visibility as AI-driven search evolves (without chasing gimmicks)
- Deeper reporting and prioritization tied to what’s driving revenue
- Support for visibility as AI-driven search evolves (without chasing gimmicks)
CRO Add-On
If you’re running seasonal specials, launching new services, or pushing a new campaign, your website usually needs quick updates to keep conversions strong. This add-on gives you dedicated monthly support for additional development and optimization tied directly to campaign performance.
- Seasonal specials and promo updates across the site
- New landing pages for SEO or Google Ads campaigns
- Service page updates when you add/expand offerings
- Form improvements and call tracking updates
- Conversion-focused edits (CTAs, layout, trust signals, FAQs)
- Speed/mobile fixes tied to lead generation
Complete Digital Package (Website + SEO + PPC + Social)
Never Miss Another Lead
AI Lead Gap Closing Tools
Complete Digital Package (Website + SEO + PPC + Social)
If you want everything working together website, SEO, ads, and social we’ll map out a plan that matches your goals and budget.
How it works
How We Turn Search Traffic Into Paying Customers
Step 1
Free SEO Consultation:
We review your current rankings, Google Business Profile performance, competitors, and site structure. You’ll see what’s limiting your visibility and what will move the needle first.
Step 2
Select Your Growth Package:
Based on your goals and competition, we recommend the best-fit plan so you’re investing in what drives qualified leads.
Step 3
Strategy Implementation:
We optimize your Google Business Profile, improve on-page SEO, strengthen local signals, and build a plan that supports consistent lead flow.
Last Step
Ongoing Optimization:
Local SEO isn’t “set it and forget it.” We monitor performance, adjust strategy based on data, and provide reporting that ties work back to real outcomes.
Real Results, Real Feedback
See What Local Businesses Say About Their Digital Growth
EXCELLENT Based on 7 reviews Posted on Google Jeff LaFramboiseTrustindex verifies that the original source of the review is Google. From day one, Jessica has stood out with her knowledge, expertise, and clear vision for helping us grow. She took the time to truly understand our business, asking thoughtful questions that helped shape a strong foundation. Profit Path SEO continues to guide us with a strategy that fits our goals and keeps us moving forward. The progress we've seen in growth, momentum, lead quality, and having a clear path ahead has been a tremendous relief. I highly recommend Jessica — we're excited to keep growing with her and the team!Posted on Google Jenny NeuvilleTrustindex verifies that the original source of the review is Google. Jesse is hands down the most informed website developer I've ever worked with, in terms of optimizing the user experience!Posted on Google Daniel HayesTrustindex verifies that the original source of the review is Google. Jess is outstanding, and uses her knowledge, experience, for precision in website design skills. I am completely amazed by her skills, and dedication! 5+ stars.. You want her on your team!Posted on Google Mike SwitaTrustindex verifies that the original source of the review is Google. Jessie is very professional with a plethora of knowledge and experience. Timely, thorough and willing to offer suggestions to maximize your marketing dollars. That's why our name is on top of Google Searches. That about says it all.Posted on Google Daniel WaggonerTrustindex verifies that the original source of the review is Google. Jessica has done an amazing job designing and managing my website that has consistently been sending me customers for over ten years now! I have been highly recommending her to all of my friends for their business needs.Posted on Google Jennifer QuistTrustindex verifies that the original source of the review is Google. Jessica was an amazing find to help us accomplish our marketing! I appreciate the thoroughness and easy she brought to the project. I am excited to continue working with her. Her ideas are top notch and relieved all the stress I had going into this! Will definitely hire her again for any further help we need.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
What people ask
Common Questions About Local SEO
No long-term contracts required. We recommend at least 6 months for meaningful SEO results, but you can cancel with 30 days written notice. Most clients see noticeable improvement within 3–4 months.
Accurate business info, category and service alignment, photo and content optimization, posting strategy, review strategy, and ongoing monitoring.