Google Ads Management That Actually Drives Business Growth
25+ Years of Proven Results
Wisconsin-Based Company (Sun Prairie)
No Long-Term Contracts Required
If you need leads now, Google Ads can be one of the fastest ways to get your phone ringingβwhen itβs set up correctly and tracked the right way. We manage Google Ads for Wisconsin contractors and service businesses with a focus on qualified leads, measurable ROI, and consistent optimization (not βset it and forget itβ).
Sign up & Get Free Setup with a 6 month Agreement!
Google Ads Management That Focuses on Your Bottom Line
Your ad spend should drive real opportunitiesβnot just clicks. We build campaigns around what actually matters to your business:
- β Calls and form submissions you can track
- β Cost per lead and lead quality by service
- β Search terms and negatives that reduce wasted spend
- β Landing page improvements that increase conversion rate
Pairing ads with SEO often improves results over time (better landing pages, stronger trust signals, more branded searches).
PPC Foundations
For businesses starting Google Ads, rebuilding an account, or working with a smaller monthly
ad budget.
- Account audit or new account setup
- Keyword + competitor research
- Campaign build and ad group structure
- Conversion tracking setup/verification
- Ongoing optimization + reporting
PPC Growth
For businesses ready to run multiple campaigns and improve lead quality while scaling.
Includes everything in PPC Foundations, plus:
- Multi-campaign strategy by service line
- Ongoing ad copy testing and improvements
- Negative keyword strategy to reduce wasted spend
- Landing page recommendations to improve conversion rate
- Monthly strategy check-ins + performance planning
PPC Premium
For competitive markets and higher-growth goals that require deeper testing, tighter tracking, and more aggressive optimization.
Includes everything in PPC Foundations, plus:
- Everything in Growth Program, plus:
- Monthly ad spend: $5,000+
- Advanced audience targeting and remarketing campaigns
- Google Business Postings
- Shopping campaigns (if applicable)
AI Lead Response + Missed Call Support
If youβre missing calls, responding late, or losing leads after hours, we can help you implement tool-agnostic AI support that improves lead capture and follow-up:
- Website chat support to capture and qualify leads
- Missed-call handling so prospects donβt move on
- Faster routing so your team can follow up quickly
This can be a standalone lead-gen support service or added alongside SEO/Ads.
How it works
Our Paid Search Management Process
The timeline for website development projects can vary depending on the complexity and scope of the project. We work closely with our clients to establish realistic timelines and milestones. Typically, clients can expect their websites to be developed within a few weeks to a couple of months. The exact timeline will be determined during the discovery and planning phase of the project.
Week 1
Account Setup & Strategy
We audit or set up your account, confirm your goals, complete keyword + competitor research, and build a campaign plan based on your services and service area.
Weeks 2-3
Campaign Launch & Optimization
We launch targeted campaigns with professionally written ad copy, confirm conversion tracking, and begin optimization based on early performance data.
Week 4
Performance Analysis & Refinement
We review results, add negative keywords, adjust bids/budgets, and test ad variations to improve lead quality and cost per lead.
Ongoing
Monthly Optimization & Reporting
We monitor performance, report clearly, and keep improving your campaigns so results donβt stall after the first month.
Real Results, Real Feedback
See What Local Businesses Say About Their Digital Growth
EXCELLENT Based on 7 reviews Posted on Google Jeff LaFramboiseTrustindex verifies that the original source of the review is Google. From day one, Jessica has stood out with her knowledge, expertise, and clear vision for helping us grow. She took the time to truly understand our business, asking thoughtful questions that helped shape a strong foundation. Profit Path SEO continues to guide us with a strategy that fits our goals and keeps us moving forward. The progress we've seen in growth, momentum, lead quality, and having a clear path ahead has been a tremendous relief. I highly recommend Jessica β we're excited to keep growing with her and the team!Posted on Google Jenny NeuvilleTrustindex verifies that the original source of the review is Google. Jesse is hands down the most informed website developer I've ever worked with, in terms of optimizing the user experience!Posted on Google Daniel HayesTrustindex verifies that the original source of the review is Google. Jess is outstanding, and uses her knowledge, experience, for precision in website design skills. I am completely amazed by her skills, and dedication! 5+ stars.. You want her on your team!Posted on Google Mike SwitaTrustindex verifies that the original source of the review is Google. Jessie is very professional with a plethora of knowledge and experience. Timely, thorough and willing to offer suggestions to maximize your marketing dollars. That's why our name is on top of Google Searches. That about says it all.Posted on Google Daniel WaggonerTrustindex verifies that the original source of the review is Google. Jessica has done an amazing job designing and managing my website that has consistently been sending me customers for over ten years now! I have been highly recommending her to all of my friends for their business needs.Posted on Google Jennifer QuistTrustindex verifies that the original source of the review is Google. Jessica was an amazing find to help us accomplish our marketing! I appreciate the thoroughness and easy she brought to the project. I am excited to continue working with her. Her ideas are top notch and relieved all the stress I had going into this! Will definitely hire her again for any further help we need.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more